At Advantage iTs we focus on results-driven web design, employing strategies to convert casual browsers into repeat customers so your investment pays for itself. Contact us today to learn how our services can take your business to the next level.
Why do I need a website anyway?
1. Your Customers Expect One
Sixty percent of people polled expect brands to have some form of online presence, including a website or social media accounts, with over fifty-percent preferring to go directly to a company website for information.
2. Your Competitors Have One
72% of buyers turn to Google for information, researching reviews, testimonials, and product information. If you don’t provide potential customers this information, your competitors will.
3. Your Credibility is On The Line
75% of users admit judging a company’s credibility based on their website. Your online presence helps establish your company brand and molds your reputation both on the web and off.
What if I already have a website?
Congrats! You’ve already made the first step to establishing your online presence. But not all websites are created equal. Successful websites focus on user experience, and users are picky. It’s not enough to make a pretty website, or even a functional one. Today’s browsers want a blend of pleasing aesthetics, performance, and accessibility.
47% of people expect a web site to load in 2 seconds or less, and 40% will leave if it takes longer than 3.
85% of adults expect a company’s mobile website to be as good or better than the desktop version.
Six Questions to Determine Whether Your Website Needs an Overhaul:
Is it professionally designed?
A good first impression can mean the difference between landing a sale or losing it. Just as you wouldn’t do business in an unkempt storefront, customers won’t do business on a website that looks unprofessional. If your website is lacking, visitors will wonder if your company is too.
Does it perform well?
Site performance encompasses more than just responsive design and fast loading times. It also includes image compression, code minification, file caching, and server settings. Poor performance even affects your google ranking. If your site is slow and hard to navigate you will lose sales.
Does it implement SEO?
Search Engine Optimization boosts your visibility in search engines through the targeted use of keywords, connecting people searching for specific terms online to matching content on your website. If you aren’t using SEO, not only are you wasting an opportunity, you’re also boosting your competitors rankings while your own continues to sink.
Is it secure?
Hackers today are constantly developing new ways to break into your online infrastructure. Frequent security checks and theme updates are essential to keep your data secure. If you have an outdated website running old themes and plugins you’re already on borrowed time.
Is it optimized for mobile viewing?
With the majority of people now viewing the web on hand-held devices it’s essential your website is accessible on small screens. Responsive design, where content adjusts to fit the screen, is now standard. If your website still isn’t formatted for mobile devices you’re losing customers.
Has it been recently updated?
Did you change locations or hours of operation and forget to update your website? Outdated information can leave users confused. Do you have articles with “posted on” dates more than a year old? If people see you aren’t updating your website regularly they might question if you are still in business. And nothing is worse for your google ranking than a stagnate site.
Why Advantage iTs?
Unlike our competitors, we don’t just make pretty websites and walk away. We set you up for maximum success with services that come standard with every website package, like our Search Engine Optimization services where we cater each page to Google’s algorithms to help boost your search engine ranking. As an IT company we also know that things happen. That’s why we also include complementary security plugins and regular back-ups. Whatever your needs, we’ll work with you to build a website that functions as great as it looks.