The Tri-cities, comprised of the three sister cities of Richland, Kennewick, and Pasco in southeastern Washington State, has weathered even the hardest of financial times due to a thriving economy. Growth is projected to continue, creating a prime opportunity for local businesses to expand their customer base. Digital marketing can help set you apart from the competition, but only if you’re getting noticed in the right places. Not sure how to optimize how people find your company online? You need local Tri-cities SEO services.
Tips to Thrive Online
Leverage the Power of Local Directories
Yelp, Google, BBB, Angie’s List: these are just a few of the local search directories that dominate whenever a consumer goes hunting for something they need. Yet a shocking number of companies don’t claim their local business listings. If you don’t, you’re losing out every time someone searches.
Why It Matters
You’re probably on some of these listings automatically, but if you haven’t claimed them searchers have no idea who you really are. The information might not be up-to-date, and you’re not building trust. In fact, you’re losing it. Google and other search engines judge you based on consistency. When they see consistent business listings, you look reliable and valid and get better rankings.
How Local SEO Services Can Help
It takes effort to find all those listings, claim them, make sure they’re all consistent and accurate, and optimize the details for search. All that time and effort is probably why you haven’t done it in the first place, and that’s exactly the sort of job local SEO services know how to do efficiently.
Reach Your Target Audience
That cute video is hilarious, and you might draw lots of hits with it. But are those hits the ones you want? You don’t want just anyone visiting your website; you want local people looking for the product or service you offer. You want clicks that lead to conversions. To get there, you’ve got to be optimized for local search.
Why It Matters
There are two key issues at play: getting your website optimized based on search intent and based on location. If you sell auto parts, for example, optimizing for intent means that you pop up when someone’s looking for “the best oil filter.” But if the searcher is located in Tacoma, that doesn’t do you a lot of good.
That’s why you also have to optimize for location. When someone three streets away is looking for an oil filter, your business had better be first on their radar.
How Local SEO Services Can Help
Local SEO services know two important things:
- What you need to do to optimize
- How to grab local attention
Local services know the ins and outs of the internet and how to improve your site rankings, but that’s not enough. Any faceless SEO company can do that. Tri-cities SEO services know the unique culture of your target audience and how best to reach them.
Extend Your Social Profile
These days, people expect to find a business on all the big social networks, like Twitter, Pinterest, and Instagram. You need to be on the social network that reaches your target audience.
As with local directory listings, all your information has to be up-to-date and completely consistent with every other listing and social media account you have. Finally, just sitting on the channel isn’t helpful. You have to engage.
Why It Matters
Social media matters. Consider that 53% of people recommend companies on Twitter, and 64% of Twitter users and 51% of Facebook users are more likely to buy from brands they follow on social media. If you’re not on social media, you’re missing out on a lot of low-cost, effective advertising.
How Local SEO Services Can Help
Getting set up, staying consistent, and posting great content are key to a strong social media presence. Local services know how to optimize your social presence so you get suggested frequently to the users who live in your area.
Effective Tri-cities SEO Services
If you’re ready supercharge your business with effective Tri-cities SEO, contact Advantage ITS for a consultation. Find out how our expertise can put your business on the local map.
