In today’s online world, it’s not easy getting noticed, doubly so in a big city like Vegas. With a growing economy that extends well beyond the famous strip, Las Vegas offers numerous opportunities for small businesses to succeed despite the stiff competition. For your business to be found online however, you need several digital marketing strategies in place, and none more important than Search Engine Optimization. Search Engine Optimization, or SEO, is the practice of increasing a website’s visibility in search engines by adding targeted keywords in your content in the right place and ratios for search engine algorithms to suggest your results above your competitors’. Today, we are looking at how you can stand out from the crowd with the help of a Las Vegas SEO expert.
5 Reasons Why You Need a Las Vegas SEO Expert
1. Improve Your Conversion Rate
Did you know that 54% of people who conduct a local search visit the discovered business by the next day? If you accurately list your business on as many high-quality online directories as possible, you can expect to convert half of your leads into paying customers. Examples of quality online directories include Foursquare, Yelp and Citysearch. List your business’ name, physical address, phone numbers and any additional information, such as a business description or a menu.
2. Outstanding Return on Investment
The best part about local SEO marketing is the return on investment. When you advertise through traditional means, like direct mail, leaflets or local newspapers, you may be paying a lot for exposure to people who don’t want or need what you are offering. By engaging in local SEO best practices, your customers find you when they need you. This makes the investment both cost-effective and efficient.
3. Surpass Your Competition
Only 44% of businesses have taken advantage of their Google My Business listing. This free listing is made available by Google for almost any type of business. Enlisting the help of a local SEO expert allows you to strike while the iron is hot and surpass your competition. Experts know that being listed on Google My Business can help you rank higher in local search results.
4. Times are Changing
Only 20% of adults read the local newspaper. Print advertisements in the local paper used to bring you all the customers you needed. Unfortunately, you just won’t reach enough people that way anymore. If your potential customers can’t find you online, they probably won’t find you.
Do you need help from a local SEO expert? Let’s say the primary revenue stream for your business is cocktails. Search Google for “cocktails Las Vegas” or “cocktails in Las Vegas”. If your business is not included in the top five listings, you need help from an SEO expert.
5. Word of Mouth
An astonishing 85% of consumers hold online business reviews in the same regard as personal recommendations. The difference between positive online reviews and word-of-mouth recommendations is visibility. If you get a handful of trusted customers to leave you positive online reviews, you can attract hundreds of new customers.
If you satisfy these new customers, they will leave their own positive reviews. The end result is an amazing snowball of increased business. Remember, when people pick out a business, they consider the number of reviews in addition to the average rating of the business. A local SEO expert can help you with your online reputation management.
Contact Advantage ITS Today
It’s not easy to keep up with the rapid changes in technology, consumer behavior and marketing strategies. However, a Las Vegas SEO expert can help you take your business to new heights. Are you looking to stand out from the crowd? If so, contact us today to schedule your complimentary initial consultation. Let us help you reach the sky.